|Name and brand recognition are important, not only in advertising,
but in politics as well. For political races, it's important to establish a clear
During Congressman Sweeney's reelection campaign, this website
was designed as an extension of his already initiated traditional
campaign, so the message and image needed to remain constant.
Using the campaign materials which had already been developed,
this site wad designed as an informational online brochure.
It provides general information about the candidate, while maintaining
visual ties to his more traditional campaign advertising.